Digital & Social Media Marketing (DSMM) Complete Notes | AKTU 8th Sem

SEO Description: Discover the ultimate Digital and Social Media Marketing (DSMM) notes for AKTU B.Tech 4th Year (8th Semester). This comprehensive PDF covers the complete AKTU syllabus, including SEO, SEM, Social Media Strategy, Content Marketing, Web Analytics, and digital campaigns. Perfect for last-minute exam revision, PYQ preparation, and scoring top marks in your final semester. High-quality digital notes tailored specifically for AKTU engineering students. Key Pointers: * Understand the fundamentals of Digital and Social Media Marketing (DSMM) * Learn about Search Engine Optimization (SEO) and Search Engine Marketing (SEM) * Explore Social Media Strategy and Content Marketing techniques * Analyze Web Analytics and digital campaign metrics * Develop a comprehensive understanding of Digital and Social Media Marketing (DSMM) * Prepare for PYQs and final semester exams with confidence * Score top marks in Digital and Social Media Marketing (DSMM) with these expert notes Detailed Transcript: Digital and Social Media Marketing (DSMM) is a crucial subject for AKTU B.Tech 4th Year (8th Semester) students. This comprehensive guide will help you understand the fundamentals of DSMM, prepare for PYQs, and score top marks in your final semester. Title: Digital and Social Media Marketing (DSMM) Complete Notes | AKTU 8th Sem University: Dr. A.P.J. Abdul Kalam Technical University (AKTU) Subject: Digital and Social Media Marketing (DSMM) Year: 4th year, 8th semester Understanding DSMM: DSMM is a multidisciplinary field that combines digital marketing, social media, and analytics to create effective marketing strategies. It involves understanding customer behavior, preferences, and needs to meet their expectations and drive business growth. Key Concepts: * Search Engine Optimization (SEO): Enhance website visibility and ranking on search engines * Search Engine Marketing (SEM): Use paid advertising to reach target audiences * Social Media Strategy: Develop a content strategy to engage with customers and build brand awareness * Content Marketing: Create high-quality content to attract and retain customers * Web Analytics: Analyze website traffic, engagement, and conversion metrics Practical Exam-Focused Strategy: To prepare for the practical exam, focus on developing a comprehensive understanding of DSMM concepts and techniques. Practice creating social media content, writing SEO-optimized articles, and analyzing web analytics metrics. Use real-world examples and case studies to demonstrate your knowledge and skills. Expected Question Patterns: The practical exam will cover a range of topics, including: * DSMM concepts and techniques * Social media strategy and content marketing * SEO and SEM * Web analytics and digital campaign metrics * Case studies and real-world examples Prerequisites: Before starting this course, you should have a basic understanding of marketing principles, digital marketing, and social media. Follow-up Units/Topics: After completing this course, you can progress to more advanced topics in digital marketing, such as: * Influencer marketing * Email marketing * Mobile marketing * Data analytics and visualization By following this comprehensive guide, you will gain a deep understanding of Digital and Social Media Marketing (DSMM) and be well-prepared for the practical exam. [852120d2] Context Coverage: Digital & Social Media Marketing (DSMM) Complete Notes | AKTU 8th Sem, Digital & Social Media Marketing (DSMM), 4th year/ 8th semester are core context signals for this material.