AKTU DSMM Notes PDF: Digital & Social Media Marketing All Units (1-5) | B.Tech 8th Sem

Unlocking the Secrets of Digital & Social Media Marketing with AKTU DSMM Notes PDF As a B.Tech student in Computer Science & Engineering (CSE) at Dr. A.P.J. Abdul Kalam Technical University (AKTU), you're on the cusp of mastering the intricacies of Digital & Social Media Marketing (DSMM) in your 8th semester. This comprehensive AKTU DSMM Notes PDF is your ultimate guide to acing all 5 units of the subject, covering the evolution of digital marketing, search engine optimization & marketing, social media marketing, email marketing & affiliate, and web analytics. Study Highlights: • Comprehensive coverage of all 5 units of DSMM as per AKTU B.Tech 4th Year syllabus • Simplified diagrams and digital marketing campaign examples for better understanding • Solved AKTU previous year question (PYQ) topics to help you prepare for exams • Includes Google Analytics, Social Media ROI, tracking KPIs, and understanding web traffic metrics • Perfect for one-night exam prep and final year project needs • Designed to maximize your 8th-semester score with a complete bundle of study materials Detailed Educational Overview: The AKTU DSMM Notes PDF is carefully crafted to cater to the needs of B.Tech CSE students in their 8th semester. The comprehensive guide covers all 5 units of the subject, providing in-depth knowledge of digital marketing foundations, search engine optimization & marketing, social media marketing, email marketing & affiliate, and web analytics. The Digital Marketing Foundations unit (Unit 1) introduces students to the evolution of digital marketing, traditional vs. digital marketing, digital marketing mix, and consumer behavior online. This unit lays the groundwork for the subsequent units, which cover advanced topics such as search engine optimization & marketing, social media marketing, email marketing & affiliate, and web analytics. The Search Engine Optimization & Marketing unit (Unit 2) is a critical component of the subject, covering on-page/off-page SEO, keyword research, Google Search Console, SEM, and Pay-Per-Click (PPC) advertising strategies. This unit is essential for understanding how to optimize websites for search engines and create effective online marketing campaigns. The Social Media Marketing unit (Unit 3) is a key area of focus, covering Facebook, Instagram, LinkedIn, Twitter marketing, content strategies, and social media algorithms. This unit provides students with the knowledge and skills needed to create engaging social media campaigns and connect with target audiences. The Email Marketing & Affiliate unit (Unit 4) is another critical component of the subject, covering building email lists, Mailchimp, CTR, bounce rates, and affiliate marketing ecosystems. This unit is essential for understanding how to create effective email marketing campaigns and leverage affiliate marketing to drive sales. The Web Analytics unit (Unit 5) is the final component of the subject, covering Google Analytics, Social Media ROI, tracking KPIs, and understanding web traffic metrics. This unit provides students with the knowledge and skills needed to analyze website performance and make data-driven decisions. In conclusion, the AKTU DSMM Notes PDF is an essential resource for B.Tech CSE students in their 8th semester. The comprehensive guide covers all 5 units of the subject, providing in-depth knowledge of digital marketing foundations, search engine optimization & marketing, social media marketing, email marketing & affiliate, and web analytics. With its simplified diagrams, digital marketing campaign examples, and solved AKTU previous year question (PYQ) topics, this guide is perfect for one-night exam prep and final year project needs. Context Coverage: AKTU DSMM Notes PDF: Digital & Social Media Marketing All Units (1-5) | B.Tech 8th Sem, 4th year/ 8th semester are core context signals for this material. Study Highlights: - Core focus: AKTU DSMM Notes PDF Digital Social Media Marketing All Units 1-5 B Tech 8th Sem, AKTU, DSMM, Notes, PDF, Digital - Relevant syllabus areas: course topics - Structured for exam alignment and efficient learning outcomes - Provides practical revision guidance and topic-specific insights - Written in clear, accessible language for better retention